The winner, Breakthrough Breast Cancer’s leaflet was singled out for its simple layout – the tabulation makes it easy to read and the overall feel is inviting and approachable whist still being advisory and authoritative – perfect for its audience. An excellent example of use of design, without appearing to be design-led.

Runner Up: Multiple Sclerosis Society

Highly Commended: Medical Research Scotland

Sponsored by the Department for Business, Enterprise and Regulatory Reform

11 March 2009