Winner: The Motor Neurone Disease Association’s campaign for an MND Association research foundation was highly praised by the judges for: “a clear presentation of what’s the problem, what can be done about it, a business case for doing so wrapped up with the emotional case”. In the words of one of the judges: “When I have £100,000 to give away, MNDA would get it for that sort of direct approach.” The manner in which they garnered support for their campaign was also singled out for praise.
Runner Up: Breakthrough Breast Cancer
Highly Commended: Prostate Cancer Research Foundation
Sponsored by the BioIndustry Association
11 March 2009